5. What are the various options available to advertisers for purchasing advertising time on television? How does

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5. What are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers? (LO 11-2)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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5. What are the various options available to advertisers for purchasing advertising time on television? How does

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Advertising And Promotion An Integrated Marketing Communications Perspective

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