6. Choose one of the major cable networks listed in Figure 113 and analyze it as an...

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6. Choose one of the major cable networks listed in Figure 11–3 and analyze it as an advertising medium.

Discuss the audience profile for viewers of programming on this cable network and the type of advertisers that might want to reach them. You might visit the website of the cable network for information on its viewing audience.

(LO 11-2)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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6. Choose one of the major cable networks listed in Figure 113 and analyze it as an...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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