4. What are some of the political/legal factors that marketers must consider in developing advertising and promotional
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4. What are some of the political/legal factors that marketers must consider in developing advertising and promotional programs in a foreign market? Choose one of these political/legal factors and discuss how it has created a problem or challenge for a company in developing an advertising or promotional program in a specific country. (LO 19-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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