5. Explain the meaning of reach and frequency as it may relate to digital media. Are these...
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5. Explain the meaning of reach and frequency as it may relate to digital media. Are these traditional measures of any value to digital advertisers? Explain your answer. (LO 10-1).
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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