5. What implications for advertising do you see for the classical conditioning ex periments that were reported?

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5. What implications for advertising do you see for the classical conditioning ex¬

periments that were reported? What problems do you see in applying them to the “real” world? Do the first two indicate that you do not need many repeti¬

tions?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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