5. Why has sustainability become an important consideration for many companies? Discuss some of the ways companies
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5. Why has sustainability become an important consideration for many companies? Discuss some of the ways companies are integrating sustainability into their marketing programs. (LO 1-1, 1-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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