6. Find several examples of advertising claims or slogans based on puffery rather than substantiated claims. Discuss
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6. Find several examples of advertising claims or slogans based on puffery rather than substantiated claims. Discuss whether these advertising claims can be defended on the basis of puffery. (LO 20-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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