7. Evaluate the charges the Federal Trade Commission brought against Volkswagen Group of America for deceptive advertising
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7. Evaluate the charges the Federal Trade Commission brought against Volkswagen Group of America for deceptive advertising associated with its “Clean Diesel” campaign.
How might the decision by Volkswagen to settle the deceptive advertising charges and pay $25 million in fines, penalties and restitution affects consumer perceptions of the company and its vehicles? (LO 20-1, 20-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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