6. IMC Perspective 11-3 discusses how ESPN is changing its strategy and adding more entertainment programs such
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6. IMC Perspective 11-3 discusses how ESPN is changing its strategy and adding more entertainment programs such as variety shows, reality shows, and original movies.
Discuss the reasons ESPN is making these changes in its programming.
Do you think these changes will be successful in increasing the viewing audience for ESPN?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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