6. IMC Perspective 2-1 discusses Buicks attempt to reposition its car to a younger audience. Explain why
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6. IMC Perspective 2-1 discusses Buick’s attempt to reposition its car to a younger audience. Explain why this may or may not work. (LO 2-4)
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Branice Buyengo Ajevi
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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