7. Explain why it is so difficult to measure the overall IMC program effectiveness. (LO 18-3) ...

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7. Explain why it is so difficult to measure the overall IMC program effectiveness. (LO 18-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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7. Explain why it is so difficult to measure the overall IMC program effectiveness. (LO 18-3) ...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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