8. This chapter discussed the Ogilvy Awards. Describe what these awards are and how they have changed
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8. This chapter discussed the Ogilvy Awards. Describe what these awards are and how they have changed over time. Give examples of companies that have won these awards (you can find past winners online) and why they have won them. (LO 18-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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