9. Explain why it is important to pretest. When should this testing take place? Give examples of...

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9. Explain why it is important to pretest. When should this testing take place? Give examples of what might make ads or commercials that are pretested more successful.

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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9. Explain why it is important to pretest. When should this testing take place? Give examples of...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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