7. Suppose that you were chairperson of a billion-dollar agency and were having to choose among three

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7. Suppose that you were chairperson of a billion-dollar agency and were having to choose among three candidates for the position of creative director. Discuss the qualities you would look for in filling the position. What are the character¬

istics of a top-quality creative person?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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7. Suppose that you were chairperson of a billion-dollar agency and were having to choose among three

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Advertising Management

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