8. Certain brand personality dimensions were listed in the chapter, based on the research of trait personality

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8. Certain brand personality dimensions were listed in the chapter, based on the research of trait personality psychologists. Expand this list to a more compre¬

hensive one that is more applicable in marketing contexts, using your intuition and observations about brand marketing strategies.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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8. Certain brand personality dimensions were listed in the chapter, based on the research of trait personality

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Advertising Management

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