8. Discuss the challenges marketers face in developing online advertising messages. How will the creative strategy for
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8. Discuss the challenges marketers face in developing online advertising messages. How will the creative strategy for online advertising differ depending on whether the goal is for concept, content, or commerce types of online advertising? (LO 9-3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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