8. Pick a brand, any brand. Develop an integrated marketing plan for it that in cludes advertising,...

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8. Pick a brand, any brand. Develop an integrated marketing plan for it that in¬

cludes advertising, direct marketing, sales promotions, and direct marketing.

Discuss exactly why each element is being used, for what objectives, and in what sequence. Show how each element contributes to the overall brand im¬

age and positioning you seek.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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8. Pick a brand, any brand. Develop an integrated marketing plan for it that in cludes advertising,...

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Advertising Management

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