8.Why are many companies moving away from the traditional commission system and using incentive-based compensation for their
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8.Why are many companies moving away from the traditional commission system and using incentive-based compensation for their advertising agencies? Why might an ad agency be reluctant to accept an incentive-based compensation system?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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