9. A transformational ad must ring true. Must it have literal believability? You should not use transformation

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9. A transformational ad must “ring true.” Must it have literal believability? You should not use transformation advertising for avoidance products such as oven cleaners. Do you agree?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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9. A transformational ad must ring true. Must it have literal believability? You should not use transformation

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Advertising Management

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