9. Describe some of the measures used to measure public relations effectiveness. Critique these and provide an

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9. Describe some of the measures used to measure public relations effectiveness. Critique these and provide an overall critique of their validity. (LO 17-4)

10. Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function.

Cite reasons why each of these groups holds the position it does. Who is right? (LO 17-1)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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9. Describe some of the measures used to measure public relations effectiveness. Critique these and provide an

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Advertising And Promotion An Integrated Marketing Communications Perspective

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