1. The chapter opener discusses the Whopper Detour promotion used by Burger King to compete against McDonalds....

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1. The chapter opener discusses the “Whopper Detour”

promotion used by Burger King to compete against McDonald’s. Analyze the strategy behind this promotion and the reasons it was so successful. Do you think Burger King could use this type of promotion again to attract business from other competitors in the fast food industry? (LO 16-1, 16-3)

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