9. Give examples of the various types of rough testing methodologies. Describe why a company might wish
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9. Give examples of the various types of rough testing methodologies.
Describe why a company might wish to test at this phase of the process.When might it wish to test only completed ads?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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