9. Suppose other research showed that personal computers were usually pur chased based on noncompensatory evaluations. What

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9. Suppose other research showed that personal computers were usually pur¬

chased based on noncompensatory evaluations. What does noncompensatory

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ISBN: 199027

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Authors: David A. Aaker

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9. Suppose other research showed that personal computers were usually pur chased based on noncompensatory evaluations. What does noncompensatory
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9. Suppose other research showed that personal computers were usually pur chased based on noncompensatory evaluations. What

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