9. The various methods of copy research are representative of the various meth ods of research in...

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9. The various methods of copy research are representative of the various meth¬

ods of research in social science, particularly psychological and sociological research methods. Give an example in which the methods used by psychoana¬

lytic (Freudian) or clinical psychologists, stimulus-response (behavior) psy¬

chologists, multidimensional scalers, attitude researchers, and sociologists are employed in copy research.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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