Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive.

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Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive. Do you see any downside to advertising through video games?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:44 AM

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Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive.

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Once again it all comes down to the target market The size of the videogame target m...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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