There are some who predict that traditional outdoor ads like billboards may soon cease to exist, in

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There are some who predict that traditional outdoor ads like billboards may soon cease to exist, in part due to the rapid growth of digital signage. Take a position in support or opposition to this prediction supporting your argument with examples.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:44 AM

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There are some who predict that traditional outdoor ads like billboards may soon cease to exist, in

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Clearly digital billboards are experiencing rapid growth usually repla...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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