Choose one of the major cable networks listed in Figure 11-4 and analyze it as an advertising
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Choose one of the major cable networks listed in Figure 11-4 and analyze it as an advertising medium. Discuss the audience profile for viewers of programming on this cable network and the type of advertisers that might want to reach them. You might visit the website of the cable network for information on its viewing audience.
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There are many advantages to advertising on cable TV including the opportunit...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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