Discuss how digital and social media are influencing the way people watch television. What are some of

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Discuss how digital and social media are influencing the way people watch television. What are some of the ways television advertisers can leverage social media to work to their advantage?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:41 AM

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Discuss how digital and social media are influencing the way people watch television. What are some of

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Developments in digital technology over the past decade or so have had a profound impact on the way people watch TV and are challenging its role as th...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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