Compare the definition of integrated marketing communications developed by Don Schultz with the original definition developed by

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Compare the definition of integrated marketing communications developed by Don Schultz with the original definition developed by the American Association of Advertising Agencies. How do they differ?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 10:58 AM

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Compare the definition of integrated marketing communications developed by Don Schultz with the original definition developed by

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The new definition of IMC developed by Don Schultz of Northwestern University is as follows Integrat...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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