Despite the many critics of advertising, it does serve a valuable purpose. Outline the key benefits of

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Despite the many critics of advertising, it does serve a valuable purpose. Outline the key benefits of advertising for:

(a) the economy and

(b) the consumer.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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