Explain what is meant by message strategy and creative tactics in advertising. Find an example of an

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Explain what is meant by message strategy and creative tactics in advertising. Find an example of an advertising campaign and evaluate the message strategy and tactics used in the ads.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Explain what is meant by message strategy and creative tactics in advertising. Find an example of an

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Advertising: An Integrated Marketing Communication

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