How can a consumers lifestyle impact on his or her consumer behaviour. Give examples using fast-moving consumer

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How can a consumer’s lifestyle impact on his or her consumer behaviour. Give examples using fast-moving consumer goods (FMCG) and luxury goods.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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