Identify each direct-response medium. Find one example from each medium and explain whether you think it would
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Identify each direct-response medium. Find one example from each medium and explain whether you think it would generate a successful response for the marketer. Why or why not?
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Advertising: An Integrated Marketing Communication
ISBN: 9781760422998
4th Edition
Authors: George E. Belch, Michael A. Belch, Gayle Ker
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