Identify each direct-response medium. Find one example from each medium and explain whether you think it would

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Identify each direct-response medium. Find one example from each medium and explain whether you think it would generate a successful response for the marketer. Why or why not?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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