It has been said that benefit segmentation should be the starting point for determining which market segments

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It has been said that benefit segmentation should be the starting point for determining which market segments to target and that other segmentation strategies may just be descriptors of the segment.

Discuss whether you agree or disagree with this position, citing specific examples to support your case.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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It has been said that benefit segmentation should be the starting point for determining which market segments

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Advertising: An Integrated Marketing Communication

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