Select a brand that you believe epitomises the impact of the interactive advertising model as shown in

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Select a brand that you believe epitomises the impact of the interactive advertising model as shown in Figure 13.3 . Explain your choice.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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