Select three alternative semiotic symbols that could be used in the communication strategy for Quilton toilet tissue

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Select three alternative semiotic symbols that could be used in the communication strategy for Quilton toilet tissue (as shown in Exhibit 5.5 ). The symbols need to convey love, caring and softness. Explain why you think your alternatives will work.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:01 AM

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Select three alternative semiotic symbols that could be used in the communication strategy for Quilton toilet tissue

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Advertising: An Integrated Marketing Communication

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