The chapter discuses how the campaign featuring the Aflac duck has been very successful in increasing awareness
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The chapter discuses how the campaign featuring the Aflac duck has been very successful in increasing awareness as well as sales for the supplemental insurance company. Why do you think this campaign has been so successful? What challenges does Aflac face by continuing to use the duck as the focal point of the campaign?
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The Aflac campaign is a very good example of how a company can take a cute character such as a duck and turn it into a personality symbol that can eff...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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