The chapter discusses a variety of new Internet advertising forms including Podcasting, RSS and blogs. Explain what

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The chapter discusses a variety of new Internet advertising forms including Podcasting, RSS and blogs. Explain what each of these are. What are some of the potential advantages and disadvantages associated with the use of each?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:47 AM

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The chapter discusses a variety of new Internet advertising forms including Podcasting, RSS and blogs. Explain what

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The chapter provides a number of new advertising forms that have are now common on the Internet Without listing all of these here it is possible to di...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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