The chapter opener discusses how many retailers have become overly dependent on discounts and promotions and the
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The chapter opener discusses how many retailers have become overly dependent on discounts and promotions and the problems this has created for them. Discuss some of the reasons retailers have increased their use of discounts and promotions. How might they reduce their dependency on them to drive store traffic and sales?
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Surveys have shown that more than 40 percent of the items American consumers buy today were bought on sales versus only 10 percent in the 1990s Most c...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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