Discuss how mobile marketing is impacting marketers use of sales promotion.

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Discuss how mobile marketing is impacting marketers’ use of sales promotion.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:47 AM

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Discuss how the Internet and the growing popularity of social media such as Face book and Twitter are impacting marketers use of sales promotion.
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Discuss how mobile marketing is impacting marketers use of sales promotion.

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Marketers have been bombarding consumers with promotional offers for years with most of the coupons and promotional offers being made through traditio...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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