The opening vignette presents a discussion on the use of advertising by non-profit and charitable organisations. What
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The opening vignette presents a discussion on the use of advertising by non-profit and charitable organisations. What is the value of these types of organisations using advertising as a form of communication? What other non-profit organisations regularly advertise, and what is their message?
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Related Book For 
Advertising: An Integrated Marketing Communication
ISBN: 9781760422998
4th Edition
Authors: George E. Belch, Michael A. Belch, Gayle Ker
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