What are the essential principles of effective copy testing? If you had to put them in order

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What are the essential principles of effective copy testing? If you had to put them in order of importance, which one would you put first and which one would you put last? Explain your reasoning.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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What are the essential principles of effective copy testing? If you had to put them in order of importance, which one would you put first and which one would you put last? Explain your reasoning.
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What are the essential principles of effective copy testing? If you had to put them in order

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Advertising: An Integrated Marketing Communication

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