What is in store for the Yellow Pages? Will this medium continue to survive in the future?

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What is in store for the Yellow Pages? Will this medium continue to survive in the future? Explain what the Yellow Pages must do to continue to exist.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:44 AM

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What is in store for the Yellow Pages? Will this medium continue to survive in the future?

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There is little doubt that the Yellow Pages as we know them will need to undergo significant changes ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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