What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an

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What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an ad or only be required to provide documentation only if their advertising claims are challenged?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:54 AM

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What is meant by advertising substantiation? Should advertisers be required to substantiate their claims before running an

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Advertising substantiation is a FTC program requiring advertisers to have supporting documenta...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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