Will there come a time when artificial intelligence can produce marketing communications so tailored to our behaviours

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Will there come a time when artificial intelligence can produce marketing communications so tailored to our behaviours and expressed desires that all mass marketing will be rendered obsolete?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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