A client wants to embark on an outdoor advertising campaign in your city. He wants to understand the outdoor hoarding scenario and you are required to collect the following information and make a recommendation:

1.1 Identify all the hoarding sites in the city.

1.2 Evaluate these sites individually and rank them in terms of relative value.

1.3 Negotiate rates with the suppliers.

1.4 Present a site and rate plan with justification to the client.