Although the Close Up radio commercial (in the case below) was a straight copy of its television

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Although the Close Up radio commercial (in the case below) was a straight copy of its television commercial, it was successful. Why so? Does it mean all television scripts can be read as radio commercials?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 24, 2024 07:04 AM

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Although the Close Up radio commercial (in the case below) was a straight copy of its television

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Advertising And Promotions: An IMC Perspective

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