Appendix 19.1 mentions that the direct reception of satellite TV broadcasting by the public will change the
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Appendix 19.1 mentions that the direct reception of satellite TV broadcasting by the public will change the landscape of the television industry in the years to come. Explain the changes that will take place or have taken place, and how they will affect or have affected the business of cable network operators.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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