Consider the following statistics for a banner: CPM = Rs. 250 CTR = 0.5% Conversion rate =

Question:

Consider the following statistics for a banner:

CPM = Rs. 250 CTR = 0.5%

Conversion rate = 2%

a. What is the cost per visitor who clicks on the site?

b. What is the cost per sale?

c. Do you think it is a good idea to advertise using a banner at this cost? Why?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

See More Books

Question Posted: Oct 25, 2024 02:02 AM

See More Questions

An abc-sequence balanced three-phase wye-connected source supplies power to a balanced wye-connected load. The line impedance per phase is 1 + j10, and the load impedance per phase is 20 + j20. If...
Write a response to the following question (do not use the question in your response): Define and explain each of the following valuation methods used in financial statements: (1) Historical cost;...
The density of mercury changes approximately linearly with temperature as Hg = 13595 2.5 T kg/ m3 T in Celsius, So the same pressure difference will result in a manometer reading that is influenced...
Consider the following statistics for a banner: CPM = Rs. 250 CTR = 0.5% Conversion rate = 2% a. What is the cost per visitor who clicks on the site? b. What is the cost per sale? c. Do you think it...
Describe briefly the legal rights and privileges of common stockholders. MINI CASE Sam Struthers and Shawna Tibbs are senior vice presidents of the Mutual of Seattle. They are co-directors of the...
wwrite a dialogue on any topic of your choice?
North American stock is trading at $35 per share and there are 100 million shares outstanding. What is the maximum share price GDC can afford to pay for North American if it estimates that it needs 6...
Create a banner or an interstitial on paper for a website that allows consumers to pay their bills for household utilities (electricity, gas, etc.), mobile phones, credit cards, etc. online. Write...
What type of decision-making styles are most and least consistent with Mulallys approach to decision making? To what extent is Ford following the practical recommendations of increasing creativity?...
3. Prepare Income Statement, Statement of Owner's Equity and the Balance Sheet for the year 2023 from the following Trial Balance: Canadian Sounds Trial Balance Dec 31, 2023 Accounts Dr Cr Cash...
1. Weekly Net Claim Cash Gross Gross Pen Salary Tax Ben Ins Em Fed Prov Allow Pay Inc Ems a. 1 1 $ 450.00 $20.00 $ 10.00 b. 3 3 $525.00 $ 40.00 $ 5.50 C. 5 5 $575.00 $ 50.00 $ 20.00 d. 7 8 $ 600.00 $...
Bowser Inc. manufactures two models of speakers, Rumble and Thunder. Based on the following production and sales data for June, prepare (a) a sales budget and (b) a production budget: Estimated...
Values for dimensions on the figure are given in the following table. Note the figure may not be to scale. Variable Value Variable Value 10 in h1 8.5 in W1 h2 18.2 in 6.9 in W2 12.2 in h3 17.3 in W3...
Milungu Plc is a manufacturing company listed on the Lusaka stock Exchange ( LUSE ) . The company; which has been trading for many years, prepares accounts to 3 1 st December each year. During the...
Consider the fuel rod enrichment data described in Exercise 8-30. Compute a 99% prediction interval on the enrichment of the next rod tested. Compare the length of the prediction interval with the...
Parkin Industries, a U.S. company, acquired a wholly-owned subsidiary, located in Italy, at the beginning of the current year, for 200,000. The subsidiary's functional currency is the euro. The...

Consider the following statistics for a banner: CPM = Rs. 250 CTR = 0.5% Conversion rate =

Question:

Step by Step Answer:

Advertising And Promotions: An IMC Perspective

Students also viewed these Business questions