Select a brand of your choice and spell out the elements of its marketing mix. Describe the
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Select a brand of your choice and spell out the elements of its marketing mix. Describe the features of the product, its packing, services, various price points, channels of distribution, various promotional tools that it uses, etc.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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